Campaigns n' Content

I developed a campaign for a hybrid cloud monitoring solution called Monitoring Insights, consisting of a series of email nurture touches promoting a press release, infographic, eBook and video testimonial.

The messaging was tailored to a small, but mighty audience of enterprise, senior-level IT employees. Over 100 content downloads, 3 new business opportunities, 5 install base opportunities, and a spinoff partner campaign, I’d call it a success.

I didn’t feature the press release below, but if you’re interested in reading it, check it out here.

If you’re interested in reading the nurture emails promoting these touches, you’re going to have to reach out. I can’t give away all my secrets.

[Infographic] The Challenge: Aligning IT with Business Objectives

The infographic touches on a problem many (if not all) businesses have at some point: misalignment. In the case of business goals and IT, the misalignment in this particular case is solved by Monitoring Insights.

[eBook] The Challenge: Aligning IT with Business Objectives

The eBook, similarly structured to the infographic, goes into greater detail about the woes of IT and business misalignment. The reader will learn how to identify and solve this issue by using the tailored, consultative approach provided by, of course, HOSTING Monitoring Insights. You’re probably getting the theme.

[Video Testimonial] HOSTING Monitoring Insights

The video features a disgruntled IT Manager, overwhelmed by the task of overseeing his organization’s entire hybrid environment. His problems are resolved through the consultative, holistic approach provided by, you guessed it, HOSTING Monitoring Insights.

[Case Study] A Global Nonprofit

The case study features a global (anonymous) nonprofit that helps children through sponsorship. As the inspiration for this campaign, this nonprofit experienced many of the common problems associated with misalignment between IT and business goals. I think you know how they solved these problems.